UDC 378.14

THE TECHNIQUE OF USING IN EDUCATIONAL PROCESS THE TOOLS OF STRATEGIC MARKETING

Reprintseva Elena Vasilievna
Kursk State Medical University
candidate of science of pharmacy, associate professor of the department of economy and management

Abstract
There has been presented methods and techniques of strategic marketing aimed at studying the external and internal environment of the enterprise in the article. The main methods used in the educational process, are PEST-analysis and SWOT-analysis, the methodology of which is shown in the research. The article presents an example of the construction of the SWOT matrix for the health care organization.

Keywords: educational process


Article reference:
The technique of using in educational process the tools of strategic marketing // Modern pedagogy. 2017. № 3 [Electronic journal]. URL: https://pedagogika.snauka.ru/en/2017/03/6885

View this article in Russian

Sorry, this article is only available in Русский.



All articles of author «Зюкин Данил Алексеевич»


© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.

Contact author (comments/reviews)

Write comment

You must authorise to write a comment.

Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться: