Sorry, this article is only available in Русский.
 |
 |
UDC 378.4+658.89
TO A QUESTION OF IMPLEMENTATION OF CUSTOMER-ORIENTED APPROACH AT UNIVERSITY
Astashova Julia Vladimirovna
South Ural State University (National Research University)
PhD in Economic Science, Assistant Professor of the Marketing and Management Department
South Ural State University (National Research University)
PhD in Economic Science, Assistant Professor of the Marketing and Management Department
Abstract
In article features of implementation of customer-oriented approach in education are considered. On the example of activities of educational institution the author analyzes groups of concerned parties, offers approaches to determination of their requirements, and also implementation of accounting of these requirements in university activities. Questions of an assessment of satisfaction of concerned parties are taken up.
Keywords: consumer research, educational services, marketing researches, university
Article reference:
To a question of implementation of customer-oriented approach at university // Modern pedagogy. 2014. № 5 [Electronic journal]. URL: https://pedagogika.snauka.ru/en/2014/05/2337
View this article in Russian
© If you have found a violation of copyrights please notify us immediately by e-mail or feedback form.
Contact author (comments/reviews)
Write comment
You must authorise to write a comment.
Если Вы еще не зарегистрированы на сайте, то Вам необходимо зарегистрироваться: