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UDC 659.3
THEORETICAL FOUNDATIONS FOR THE STUDY OF ADVERTISING IN THE MODERN WORLD
Shamalyuk Irina Evgeneva
Taganrog Institute named after A. P. Chekhov (branch "Rostov state economic University (rinkh)"
Taganrog Institute named after A. P. Chekhov (branch "Rostov state economic University (rinkh)"
Abstract
This article describes the theoretical foundations of the modern advertising world, revealed the great diversity of species and subspecies. And describes the mechanisms of the effect of a type of advertising on the consciousness of man.
Article reference:
Theoretical foundations for the study of advertising in the modern world // Modern pedagogy. 2015. № 4 [Electronic journal]. URL: https://pedagogika.snauka.ru/en/2015/04/3921
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