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UDC 659.3
THE PSYCHOLOGICAL IMPACT OF ADVERTISING
Shamalyuk Irina Evgeneva
Taganrog Institute named after A. P. Chekhov (branch "Rostov state economic University (rinkh)"
Taganrog Institute named after A. P. Chekhov (branch "Rostov state economic University (rinkh)"
Abstract
This article describes the basic methods of psychological influence, and their effectiveness According to many scientists. And also revealed the role of psychological and social settings in the process of advertising influence on human consciousness.
Article reference:
The psychological impact of advertising // Modern pedagogy. 2015. № 6 [Electronic journal]. URL: https://pedagogika.snauka.ru/en/2015/06/4244
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