UDC 659.3

FACTORS THAT COULD AFFECT CONSUMER CHOICES

Samаlyk Irina Evgenevna
Taganrog Institute named after A. P. Chekhov (branch) "Rostov state economic University (RINH)"

Abstract
In this paper two main groups of factors that can affect the consumer's choice of man: external and internal, as well as the disclosure of their mechanisms of influence on human consciousness. Consideration of these factors is presented in this work from the viewpoint of several authors dealing with the problem of their study.

Article reference:
Factors that could affect consumer choices // Modern pedagogy. 2015. № 7 [Electronic journal]. URL: https://pedagogika.snauka.ru/en/2015/07/4717