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UDC 378.14
THE TECHNIQUE OF USING IN EDUCATIONAL PROCESS THE TOOLS OF STRATEGIC MARKETING
Reprintseva Elena Vasilievna
Kursk State Medical University
candidate of science of pharmacy, associate professor of the department of economy and management
Kursk State Medical University
candidate of science of pharmacy, associate professor of the department of economy and management
Abstract
There has been presented methods and techniques of strategic marketing aimed at studying the external and internal environment of the enterprise in the article. The main methods used in the educational process, are PEST-analysis and SWOT-analysis, the methodology of which is shown in the research. The article presents an example of the construction of the SWOT matrix for the health care organization.
Keywords: educational process
Article reference:
The technique of using in educational process the tools of strategic marketing // Modern pedagogy. 2017. № 3 [Electronic journal]. URL: https://pedagogika.snauka.ru/en/2017/03/6885
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