Articles by keyword «реклама»

Articles in journal «Modern pedagogy»

Theoretical foundations for the study of advertising in the modern world
April, 2015
The psychological impact of advertising
June, 2015
Factors that could affect consumer choices
July, 2015


Articles in journal «Economics and Innovations Management»

Gasanova L.Z. Development of marketing strategies in the restaurant business

March, 2014

Polshkov R.D. Development of strategy and competitive benefits on the example of online store

March, 2014

Serochudinov E.S., Dezhneva V.V. Tools and methods of control Goodwill

December, 2014

Timoshevskaya D.L. World promotion methods confectionery

March, 2016

Анализ и совершенствование маркетинговой деятельности на примере «Сбербанк России»

June, 2017

Зарубежный опыт деятельности PR-компаний

May, 2018

Влияние рекламы на поведение потребителя

June, 2018

Использование маркетинговых технологий в моделировании покупательского поведения

December, 2019

Маркетинг. Выведение товара на рынок и его реклама

December, 2019

Цифровой маркетинг

January, 2020

Влияние социальных медиа на маркетинг футбольных брендов

June, 2025

Articles in journal «Modern Scientific Researches and Innovations»

Kulagina I.V. The impact of color in advertising text creolized

June, 2011

Sarkisyants A.A. Need of information support of the resort regions of the state (on the example of Caucasian Mineral Waters)

March, 2012

Krylova A.G. Robots as a new form of advertising

June, 2012

Fedoseyev A.N. The use of pattern recognition technology in the advertising environment

February, 2013

Golubeva E.A. Negative emotions as techniques in modern advertising

December, 2013

Tyurin S.M. Philosophical foundations of advertising media development in the architectural forms of the modern city

January, 2014

Morozova E.Y. Institutional characteristics of the organizational structure of the media industry

April, 2014

Timoshenko A.V. Administrative decisions in advertising

November, 2014

Timoshenko A.V. Development of a control algorithm based on the promotional activities of small and medium-sized enterprises

November, 2014

Antasyuk V.I. Demand factors in the smartphone market, strategies for value creation. The analysis on the example of competition between Apple and Samsung

January, 2015

Kiryakova A.E. Metaphors in a tourist discourse

April, 2015

Vardanyan A.A. Opportunities of opening of the Internet-shop

April, 2015

Valova Y.V. Consumer attitudes of young people in Russia and Germany

August, 2015

Volkova A.A. The representation of age and gender features of the concept of beauty in English-language cosmetic adverts

December, 2015

Donets V.D., Sergienko E.S. Study of the practice of competitive struggle: the experience of large companies

December, 2015

Wiegel N.L. Phenomenon of modern advertising of foodstuff

December, 2015

Strizhakov V.A. The Discourse of Social Media Marketing in the English Speaking Countries

December, 2015

Magomedov G.D., Kakhrimanova D.G., Magomedova N.G. Assessment of use of advertizing media in increase of efficiency of trade organizations

February, 2016

Pipko E.G., Krasnoslobodtseva A.E. Advertizing strategy as an element of strategic marketing

October, 2016

Yushkova E.I., Burmistrova A.V. Guerrilla marketing

January, 2017

Kosareva M.M., Zakharova E.A. Economic feasibility of innovative methods of product promotion

February, 2017

Dimova A.V. Advertising in social networks: peculiarities of organization

March, 2017

Vishnyakova E.V., Pitko O.A. Ethical problems of modern advertising in the media

April, 2017

Dachaeva M.D. Image of the organization as a tool of improving its competitiveness

April, 2017

Batrakova Y.A. Visual constituent of advertisement: social and aesthetic analysis

April, 2017

Krasnoslobodtseva A.E., Lysikova A.O. Prospects for the development of content marketing

April, 2017

Syrova N.V. Art of the Soviet poster beginning 20th century

April, 2017

Воздействие рекламы на человека

May, 2017

Теоретические основы организации рекламной кампании

November, 2017

Роль рекламы в современном обществе

December, 2017

Реклама как средство маркетинговой коммуникации

February, 2018

Использование технологии блокчейн к выполнению Федеральной антимонопольной службой России функции государственного управления по рассмотрению дел, возбужденных по признакам нарушения законодательства Российской Федерации о рекламе

June, 2018

Поп-арт

March, 2019

Роль рекламы в современной экономике

December, 2019

Особенности использования англицизмов в языке рекламы

April, 2020

Стилистический прием метонимии в современных рекламных текстах как материал судебной экспертизы (на основе анализа рекламы журнала «Elle»)

April, 2020

Появление предметного плаката

May, 2020

Стилистические особенности англоязычного рекламного дискурса автомобилей

October, 2020

Применение цифровых технологий для повышения эффективности процесса привлечения абитуриентов в вуз

March, 2021

Понятие рекламного дискурса в современной лингвистике

September, 2023

Развитие рекламы в социальной сети Вконтакте

January, 2025

Нестандартная реклама и опыт ее использования в российских компаниях

January, 2025

Articles in journal «Philology and Literature»

Bondareva O.A. Advertising translation and adaptation

August, 2015

Articles in journal «Politics, State and Law»

Бровкина А.Р. Манипулирование сознанием посредством индустрии имиджей

January, 2013

Articles in journal «Researches in Science»

Trofimova E.V., Zelenina L.I. Classification of methods and models for assessing the effectiveness of promotional

May, 2015

Articles in journal «Modern Technics and Technologies»

Musin R.F., Rumyantsev E.P., Davletkireeva L.Z. Viral Marketing: How to Attract the applicant by means of social networks

November, 2016

Articles in journal «Portal of Scientific and Practical Publications»

«Воины креатива». Об одноимённой книге и современной книжной индустрии в целом

July, 2017

Articles in journal «Student Scientific Researches »

Kharitonova D.M. The gender identification in modern advertisement

April, 2014

Fedorova Y.D. Advertizing in the development sphere: experience and tendencies

June, 2014

Yasinskaya Y.P., Makashova V.N. Use geolocation service for small business development

July, 2014